How to Create an Animation Channel on Youtube

Rocket Child Youtube Channel Cover Art - Jessica McLeod-Yu

rocket child youtube cover art blog

A few months ago, I started creating Youtube videos. Previously, I only used my account as a viewer, or to upload little animations. However, I’ve been researching how some people have used their channels as their own private TV station in order to make video as their full time jobs. Curiously, I figured that I would give it a go, though I wasn’t sure what kind of videos I should make. 

In my research, I learnt that there is a Youtube Animation Community. However, the irony is, not all of them can actually animate, at least not in the same capacity that I can.  So what makes them so trendy online?

The way people are able to generate an income on Youtube, is often by ads. Every time you’re forced to watch another annoying ad on a video, the channel earns a percentage (a few cents). Therefore, with more views and subscribers, one is able to turn cents into dollars, to potentially thousands or millions.

I remember in 2009 when the kids at school watched “Charlie the Unicorn“. The story was ridiculous, however you could really see the time and work put in by the creator, Jason Steele. Yet, what happened between then and now to cause the qualities of videos produced online to change from animations to moving comic book style?

Footofaferret‘s explain the reason very clearly in his video about the History of Youtube Animators.  It turns out that the Youtube algorithm greatly affects the materials people make, and the ways that they do it. When the Rick Roll meme was popular, a lot people started creating misleading Click-bait videos, causing Youtube to change their rules. The website started to reward the creators who produced more longer videos with a greater view retention.  In other words, viewers who watch the whole video as opposed to clicking and leaving. 

This affected the animation community greatly.  From my own experience, an animated project can take months or longer to create off screen, such as the planning to the laborious task of production. Meaning that one could no longer upload an incredible 3 minute animation every few months and expect to earn. 

These new earning regulations caused the Youtube animation community to adapt and change their mode of production. In order to create more videos, the quality of animation was sacrificed with more emphasis on storytelling and anecdotes. sWooZie is probably the most notable ‘Youtube Animator’ (I’m using the term Youtube Animator to refer to this particular style of youtube videos as opposed to animators in general.) In this early video that he produced, sWooZie uses DeviantArt Muro (a free drawing software), and a video editing program, which I think is incredible seeing that Muro isn’t suited for animation at all. He then uses his expressive personality and storytelling to bring the piece to life.

Since then, many other people have jumped on board creating their own ‘storytelling animations’ for youtube. There are some mixed opinions about it. Some people really enjoy these types of videos, while others feel that it’s unfair that these people to get more recognition than more skilled animators.

For me, I don’t grudge these people for their online success. However, it does perplex me, since I am a traditional animator who likes to create quality hand drawn works.  It’s hard for me to judge what will work or not, since I am new to the Youtube scene… as a creator, as opposed to a viewer. So I figured that I’d just give things a go and see where it takes me.

As a way to learn how to produce quality videos faster, without disrupting my usual work flow, I’ve been creating Speed Drawing videos and Tutorials showing my work process.

As well as a drawn series about how I walked the Camino de Santiago while handling type 1 diabetes. The production for this is slower, since I’m hoping to find funding and support from relevant medical parties to help produce it. That being said, I have already heard feed back from some people saying that the discussed topics have been helpful and interesting. I really hope to continue creating more videos.

The benefits of using Youtube is that it is the 2nd biggest search engine in the world, meaning that as long as some one uses a search term relevant to your content, they can find your video, as oppose to Facebook or Instagram, which are formatted as feeds based on time relevance. (Meaning that your posts will get buried and lost.)

That being said, I don’t know anyone personally who is an experienced Youtube creator to ask for advice. The Youtube website itself doesn’t have an online forum neither, (that I know of), to ask for advice on how to expand my brand awareness and connect to more people. If anyone has any advice on growing an authentic audience, without paid promotions, I would greatly appreciate it.

For you, the reader; do you have a youtube channel or know someone who does? Let me know your thoughts below in the comment box.

Rocket Child Youtube Channel - Jessica McLeod-Yu

“Personal Branding; The art of good business”

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“Personal Branding; The art of good business” – Directed Study Reflection.

As some of you may know from one of my previous blog posts, I created this website for one of my university courses (Directed Study).  I didn’t set myself a specific outcome, but rather treated this project as an experiment to try bunch of new things and see the results.

My aim included:

  • Defining myself as an artist by defining my own brand
  • To create a professional online portfolio
  • To create social media accounts and establish a stronger web presence
  • Collaborate with other artists
  • Learn employment skills to use in the work force.

 

Looking back, I have successfully achieved all these goals.

Screen Shot 2014-11-24 at 6.44.02 pmOne of the obvious outcomes is the creation of this website. I used a visual style template to set everything out and an ordered structure.  Not only that, but the WordPress back room features make maintaining the website easy to use and manage, and the support forum was very helpful whenever I had questions.  I even learned about analysing web traffic and statistics to know which posts were popular, and who my readers are.

What I would change in the future is the web layout.  At first I though that the highly visual and graphic template was a good choice, however I think it’s too confusing.  There are too many elements going on that a first time visitor might not realise what my website is for (to be a portfolio).  So next time I would make the home page simple and to the point was a visible menu bar.

I also learnt that all social media websites function differently.  Some are easy to use, while others are complicated.  Also, each social community has it’s own features and systems which affect the activity and interaction of my accounts.  While I know that all the sites are different, i’m still trying to figure out what makes them different, and how I can use these systems to my advantage.

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I’ll combine these next two points together since they’re so similar.  Collaborating with other artists and defining my own brand.  A few month ago my friend Manon and I collaborated and did a performance artwork together called Kamikaze Sisters, which I wrote about in a previous post.  This work was about showing our creative styles in both our daily lives and through our artistic practices.

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I am pretty versatile and work in a variety of creative mediums ( Drawing, modellingphotos and installations, writing, animations and more), so during this time, i’ve been working on unifying all their styles into a singular brand.  This is also a continuous process since i’m still developing and growing, however this experience has taught me to reflect on what I consider to be my style and which mediums I like using the best.

In some ways I feel as though my art is very scattered and confused like my website layout, yet in others I can see unifying themes.  Because I’ve done so much already, I don’t think the solution is doing something new again, but rather refining what I have.  Picking and choosing which aspects of my art that I like, and discarding what I don’t need.  This is another project that will take some time, but it’s good to keep in mind.

Over all I’m satisfied with all the work i’ve done so far with this project.  Because of it, I’ve been able to go further than I have before by learning more about myself and my goals for the future.

Don’t worry though, just because this class is over, doesn’t mean my blog is.  Thanks for reading, and stay tuned for future updates.

-Jess

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